“Customer service is undergoing changes due to disruptive technologies and digitalization.” CX managers, IT technicians and software architects from the support sector are often confronted with this statement – often followed by the instruction to make the company’s service fit for today’s technological and digital opportunities. But how do technologies improve existing customer service approaches? Where are the opportunities and challenges of the technologies and communication channels in service? And where are the limits of technological progress?
In the course of technical development, data is considered the key factor for the economic success of a company. It is seen as more valuable than gold – you might say data is the mineral oil of the 21st century. This is evident from the Top 5 most valuable companies, measured by their stock exchange value: It is the data that makes them so valuable. But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?
There are many ways of finding new ideas or problem solutions. But many of them omit the major component: the user. User Story Mapping puts the focus on the users and their requirements in the product or the service. Before and during product development, the method helps to take the user’s requirements into consideration.
Design Thinking is a popular method for developing solutions to problems and finding new ideas. However, the approach can also be helpful in the identification of use cases, for example when you intend to introduce AI in your company. But how does the method work, and how does it help you to identify use cases?
Many companies see high potential in the use of artificial intelligence (AI) and would therefore like to implement the technology. However, not every project is suitable. As a first precondition for beneficial use of AI, the proper use cases must be identified; secondly, it must be ensured that certain criteria are met.