Consistency in customer service is one of those things that is just as basic as it is hard to achieve. For one thing, because every detail matters. For another, because consistency doesn't stand alone. It depends on the overall quality of service, on the right use of technology, on your data infrastructure, on your agents. It all melds into one big picture when your customer engages you’re your customer service. It's not said for nothing that the three C's of customer experience (CX) are consistency, consistency, and consistency.

“Customer service is undergoing changes due to disruptive technologies and digitalization.” CX managers, IT technicians and software architects from the support sector are often confronted with this statement – often followed by the instruction to make the company’s service fit for today’s technological and digital opportunities. But how do technologies improve existing customer service approaches? Where are the opportunities and challenges of the technologies and communication channels in service? And where are the limits of technological progress?

Many see the capability of chatbots to engage in dialog as their biggest potential in customer service applications. To this day, however, smooth communication with a machine via free text without loss of context is not possible. Nevertheless, bots already now provide added value for customers if their existing dialog skills are combined with technical processes carried out autonomously by the bots to solve customers’ issues. Telecommunication companies can benefit from this option to generate a positive customer experience outside of call center business hours.

Three days at Germany’s capital, third time an exhibitor and three major takeaways:  the 21st edition of CCW was held from February 19-21st at the Estrel Convention center in Berlin.  With 270 exhibitors and more than 8000 exhibitors from 46 countries CCW provided an international forum featuring latest technological trends and innovative services in customer dialogue.