Consistency in customer service is one of those things that is just as basic as it is hard to achieve. For one thing, because every detail matters. For another, because consistency doesn't stand alone. It depends on the overall quality of service, on the right use of technology, on your data infrastructure, on your agents. It all melds into one big picture when your customer engages you’re your customer service. It's not said for nothing that the three C's of customer experience (CX) are consistency, consistency, and consistency.

Companies with happy customers are more successful: Nowadays, a positive customer experience is as important as the quality or the price of a product. Customer service can greatly contribute to a good customer experience – and, supported by machine learning, it can make customers happy.