Companies with happy customers are more successful: Nowadays, a positive customer experience is as important as the quality or the price of a product. Customer service can greatly contribute to a good customer experience – and, supported by machine learning, it can make customers happy.

Customers who once had poor customer service from a company will associate this experience with that firm for a long time. They will terminate the business relationship and, in the worst case, will damage the company's reputation in the long run. Yet it is so easy to offer good customer service: Use smart troubleshooting!

From personal contact to bots, artificial intelligence and machine learning: Customer service as we know it has been changing rapidly over the last 30 years – and the new trends for the future are not a long time coming.