A Blog about solutions for customer service

Total Telecom Congress 2018: A brief look back

Written by Fabian Metz | Nov 14, 2018 9:00:00 AM

Total Telecom Congress 2018, an industry-leading event assembling representatives from 50 leading international telecommunications operators and solution providers, was the perfect venue to grasp the fundamental challenges confronting the telecoms industry today. London’s Business Design Center provided a great setting for two days of networking and vision-sharing about latest developments in network transformation, data-driven technologies, 5G, customer as well as corporate transformation.

Focus of the event

The emergence of entirely new business models for telco operators was a major focus of the keynote as well as of subsequent discussions. Topics like

  • strategies and technologies for building the digital telco
  • reshaping customer experience in the digital age
  • building the right networks – the role of NFV and SDN
  • the role of data driven technologies including AI, big data, and IoT

got addressed in detail during subsequent presentations and networking sessions. All speakers outlined both the promising potential as well as the fundamental challenges which digitization and new technologies are imposing on the telco industry.

Keynote: AI. From buzzword bingo to value Tinder - Fabian Metz, Head of Marketing Operations at solvatio.

  

Major learnings & takeaways

Reshaping customer experience for the digital age was a recurrent theme in most discussions of the congress’s customer track, indicating that best-practice approaches to providing excellent customer experience which worked out in the past will have to be revisited and transformed in the future. New technologies as AI and big data were emphasized as promising enablers in order to help telco operators address the challenges ahead. Capitalizing on the AI opportunity though was clearly identified not to be a task easily achievable but rather a strategic concept requiring foresight and evolutionary planning for getting implemented successfully.

solvatio AG, experts in smart customer incident resolution powered by AI, was a proud sponsor of Total Telecom Congress 2018 and will definitely be back in 2019 as well.